作为一个网站策划，学习一点SEO知识可以让你在策划网站乃至到网站推广的时候又有的放矢。无论如何，笔者认为不能到了推广的时候才关注SEO知识，有些知识在网站策划的时候就应该考虑到的，那么网站策划就应该把相关的优化建议作为网站开发规范文档的一部分交由程序和设计执行，所以，我们应该对SEO知识有个初步的了解，一下内容有笔者翻译自外国网站，我打算分几部分发出来，毕竟我们IT人的闲暇时间太少了，我会尽快把所有的都发出来的。
关键词部分
1.标题
中的关键字<BR> 这个是放置关键词最重要的地方。Title内的单词数一定要简短，最多6-7个单词（中文的话，大家斟酌，也就是10多个汉字），关键词一定要靠前<BR> <BR> 权重:+3<BR> <BR>2.URL中的关键词<BR> URL中的关键词也有很大的帮助。例如：<AHREF="http://domainname.com/seo-services.html">http://domainname.com/seo-services.html</A>，如果你没有在页面的其他地方放置关键词，不妨把他们放到URL中（这一点中文网页不<BR> 太合适，因为我们中文网站的URL中一般是不包含中文关键词的，我指的是针对中文关键词的优化）<BR> <BR> 权重:+3</P><P> <BR> <BR>3.整个页面文档的关键词<BR> 这是另一个很重要的需要你检测的因子。一般来讲3-7%是最好的，1-2%就太少了。如果超过10%就有点危险了，可能被搜索引擎认为是在作弊，所以一定要小心。<BR> <BR> 权重:+3</P><P> <BR>4.锚点中的关键词<BR> 锚点同样页很重要，尤其是InBoundLinks（链入链接——从其他网站过来的）的锚点文字。如果从其他网站过来的链接的锚点中含有你的关键词，相当于这个网站投了你一票。<BR> <BR> 权重:+3<BR> <BR>5.页面顶部的关键词（可以用H1,H2加粗）<BR> <BR> 这个位置也非常重要，但是要确定你的网站的文字中确实有关于该关键词的东西，不然会被认为是在作弊。</P><P> 权重:+3<BR> <BR>6.整个页面主要文字内容的开头的关键词<BR> 这个尽管没有锚点文字，title,顶部文字那么重要，但是你也应该他考虑在内。另外还要注意的是“页面的开端”并不意味这文章的第一段，因为如果你试用表格的话，主要段落的文字可能在表格的第二部分。<BR> <BR> 权重:+2<BR> <BR>7.<alt>中的关键词<BR> 搜索蜘蛛不会读取图片的内容，但是会读取图片的文字描述：<alt>。如果你页面中又图片的话，应该用<alt>标记为图片添加合适的关键词。<BR> <BR> 权重:+2<BR> <BR>8.Meta中的关键词<BR> Meta关键词的重要性变得越来越低了，尤其是在google中。但是Yahoo和MSN依然把它们作为参考。所以如果你在优化的时候想考虑Yahoo,MSN的话，把这个部分的东西填上！不管怎么样，加上这些标签是没有什么坏处的，前提是你不要乱加。<BR> <BR> 权重:+1<BR> <BR>9.关键词亲近度<BR> 关键词亲近度用来衡量整个页面关键词的关联成都。比如你想优化”dogfood”,那么“dog”和“food”之间直接用空格相连是最好的，中间不要再插其他的文字。那么“dogfood”就是最好的，如果你把“dog“放在第一段，把”food“放到第三段的话，搜索蜘蛛仍然会把他们计算在内，但是没有上面第一种的效果好。关键词亲近度主要用于由2个多个关键词组成的关键词</P><P> 权重:+1<BR> <BR>10.关键字词组<BR> 你可以用由多个单词组成的关键词词组，如“SEOservices“.当你优化的关键词是非常热门（指的是好多人都在优化这个）的时候，这种方法是最好的。你可以找一些接近的相关的关键词，然后把它们组合，就可能会得到比较新的关键词词组，拿它作为优化的关键词可能效果会更好。</P><P> 权重:+1<BR> <BR>11.第二关键词<BR> 第二关键词<BR> 为第二关键词做优化是一个再好不过的主意了，因为大家都在优化最流行的关键词，那么为页面设置较为生疏的关键词就降低了竞争的成本。<BR> <BR> 权重:+1<BR> <BR>12.关键词分支<BR> 关键词分支<BR> 这个对英文来说不算一个因子，因为英语一个单词的子形态和原态是差不多的。比如你的页面上又dog这个关键词，那么dog,dogs,doggy.会被认为是相关联的。但是对于其他语言关键词的子形态可能和原态相差很远，比如汉语，“音乐，摇滚页”可能作为音乐网站都是很重要的关键词，但是完全是不一样的。那么你就需要考虑吧相关的关键词都尽心优化。（举的例子可能不恰当，大家知道什么意思就可以咯）<BR> <BR> 权重:+1<BR> <BR>13.同义字<BR> 优化关键词的同时，最好能将该关键词的同义字一起进行优化<BR> <BR> 权重:+1<BR> <BR>14.错误关键词<BR> 拼写错误是经常发生的事情，如果你意识到这点，你可能会为热门关键词可能拼错的词作为自己的关键词。例如，(i.e.ChristmasandXmas),你可以尝试为这些做优化，是的，这样确实可能给你带来一些流量，但是可能给别人很糟的印象，所以你最好不要这样干。<BR> <BR> 权重:+0<BR> <BR>15.关键词弱化<BR> 当你优化大量关键词的时候（尤其是不相关的），会印象整体关键词的质量，这样可能导致主关键词的作用被弱化。<BR> <BR> 权重:-2<BR> <BR>16.垃圾关键词<BR> 如果你的关键词密度大于10%，会被认为是垃圾关键词，这样将可能导致被搜索引擎惩罚。<BR> <BR> 权重:-3<BR> </P><P><BR>该文章主要是针对<a href="https://www.300.cn/solution/international.html"target="_blank">英文网站</a>的SEO,但是这些原则我觉得用在任何搜索引擎都有帮助的，用到baidu也是可以的。因为这些原则都是很基础的原则，具体的请大家自行斟酌。</P><P>欢迎大家到电子商务实验室交流：<AHREF="http://www.35joys.net">http://www.35joys.net</A></P><P>翻译自：<AHREF="http://www.webconfs.com/15-minute-seo.php">http://www.webconfs.com/15-minute-seo.php</A> 译者：<AHREF="http://blog.sina.com.cn/m/windstore">魏天星</A>【原网站保留该文章所有权利】<BR></P> <BR/> </div> </div> <div class="flex-row toutiao-tools"> <div class="toutiao-item-links"> <a href="javascript:void(0);" class="toutiao-item-tel">400-660-5555</a> <a href="https://tb.53kf.com/code/client/10192285/2" class="toutiao-item-53kf" onclick="return easyliaoClick();">在线客服</a> </div> <a href="javascript:void(0);" class="toutiao-toggle">展开</a> </div> </div> </div> </div> </div> </div> <div class="toutiao-right-col"> <div class="toutiao-new"> <p class="toutiao-new-title">最新推荐</p> <div class="toutiao-new-items"> <div class="toutiao-new-item"> <a href="/toutiao/t_268872.html" target="_blank">在家赚钱小项目</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268871.html" target="_blank">合理避个人所得税税</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268868.html" target="_blank">在线网站制作</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268867.html" target="_blank">合理避开企业所得税</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268865.html" target="_blank">合理避免企业所得税</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268864.html" target="_blank">怎么开发游戏软件</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268863.html" target="_blank">合理避免所得税</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268862.html" target="_blank">怎么可以在家挣钱</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268861.html" target="_blank">合理避企业所得税</a> </div><div class="toutiao-new-item"> <a href="/toutiao/t_268860.html" target="_blank">会计培训学校</a> </div> </div> </div> <div class="toutiao-r-banner"> <!-- 广告 开始--> <div class="toutiao-ad-r ajax_gg" data-slug="ad_toutiao_01"></div> <!-- 广告 结束--> </div> </div> </div> </div> </div> </div> <!--index end--> </div> <!-- content end --> <!-- 移动端底部 -->
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